Episerver Sales Enablement Training Q&A

These are the questions I can remember, for the course that was available in 2020. The asterisk means that was the correct answer.

1. What is the ideal size of a customer for Episerver [In Total Revenue]?

2. 1. 50M>

3. Episerver's target audience is...[Select all that apply]

4. 1. Enterprise

   2. Mid-market

   3. SMB

5. What makes up individualized Content?

6. 1. Digital Content Management

   2. Search Optimization

   3. Personalized Content

   4. Visitor Intelligence

   5. All of the Above *

7. How is individualized Content Deployed?

8. 1. On Premise

   2. SaaS

   3. Paas *

   4. All of the Above

9. Individualized Content comes with an inbuild Customer Data Platform

10. 1. True *

    2. False

11. What does Content Recommendations deliver? [Select all that apply]

12. 1. Personalized page content for users *

    2. Recommended reading lists

    3. content ideas for marketers

    4. content sequencing *

13. What makes up intelligent campaigns?

14. 1. Campaign Orchestration

    2. Campaign Automation

    3. Behavioral Triggers

    4. Visitor Intelligence

    5. All of the Above *

15. On average, how many tools are marketers using today to deliver data driven campaigns

16. 1. 3

    2. 7

    3. 12 *

    4. 21

17. What challenges do marketers face when trying to implement campaign strategies? [select all that apply]

18. 1. Complex integrations between multiple tools *

    2. Email strategies are too hard to setup *

    3. Ineffective dated marketing messages to customers *

    4. lack of training in the tools to use effectively *

19. What benefits does visitor intelligence offer? [select all that apply]

20. 1. Track Behavior and interactions across devices and channels *

    2. Dynamically create segments for campaigns *

    3. GDPR Compliance

    4. All of the above

21. Which businesses is experience driven commerce designed for?

22. 1. B2B Manufacturing

    2. B2B Wholesale

    3. Retail

    4. Consumer Brands

    5. All of the above *

23. What personalization options does Experience Driven Commerce Provide? [Select all that apply

24. 1. Product REcommendations *

    2. Content Recommendations *

    3. Personalized Search *

    4. Triggered Emails *

25. Which items make up the Episerver DxC?

26. 1. Flexible PaaS, CDN, AutoScaling, Perpetual or Subscription pricing, Pwered by Azure

    2. Flexible SaaS, CDN, AutoScaling, Subscription pricing, Pwered by Aws

    3. Flexible SaaS, CDN, AutoScaling, Subscription pricing, Pwered by Azure

    4. Flexible PaaS, CDN, AutoScaling, Subscription pricing, Powered by Azure *

27. What differentiates Experience Driven Commerce from Transactional Centered Commerce? [Select all that apply]

28. 1. Personalized Experiences *

    2. Device Specific *

    3. Low Price

    4. Inspirational Content *

29. What is the function of Episerver's product Advance?

30. 1. Product Recommendations

    2. Content Recommendations *

    3. Customer Journey Analytics

31. What is the function of Episerver's product Insight?

32. 1. Product Recommendations

    2. Content Recommendations

    3. Customer Journey Analytics *

33. How do add-ons relate to Go-to-Markets [GTMs]?

34. 1. Add ons are not included in GTMs, but rather purchased by customers in phase 2

    2. Add ons are not related to GTMs at all

    3. Add ons are bundled with our core products to create GTMs *

35. What type of cloud infrastructure model would a developer consider the DxC Service?

36. 1. on premise

    2. iaas

    3. paas *

    4. saas

37. What is the standard DxC service SLA based on?

38. 1. Availability of website *

    2. infrastructure uptime

    3. page load time

39. The DxC Service provides automatic dynamic scaling of?

40. 1. Episerver licenses

    2. Underlying cloud resources and episerver licenses *

41. Episerver's managed service desk who will be supporting the DxC service are available?

42. 1. 24/7 *

    2. 24/business days

43. Which of the following are benefits to an IT professional using the DxC service? [select all that apply]

44. 1. No need an in-house IT infrastructure team with Episerver operational skills *

    2. No need for an episever skilled developer to handle the ongoing code maintenance on top of the DxC service

    3. The service is strategically and proactively monitored and supported 24/7/365 by Episerver's managed service desk b*

    4. predictability of delivery *

45. Which of the following are benefits to a Marketeer using the DxC service? [Select all that apply]

46. 1. You can also easily connect with other applications in your marketing stack *

    2. fast page load times for visitors *

    3. digital marketing, commerce and enterprise search capability in a single cloud platform *

47. Which of the following are benefits to businesses personnel when their organization used the DxC service? [Select all that apply]

48. 1. Business plans or objectives dont need to be then preceded by technical planning *

    2. Simple transparent and predictable costs - based on page views per annum. *

49. What underlying capabilities are included in the standard cost of the DxC Service? [Select all that apply]

50. 1. Content items

    2. 24/7 operational support *

    3. Cloud Infrastructure *

    4. Episerver licenses *

    5. episerver campaign

    6. episerver find *

    7. CDN with WAF and DDOS mitigation *

51. What might be good questions to ask customer and prospects? [select all that apply]

52. 1. How do your customers use and visit your site over 12 months? *

    2. How many web front servers do you require to run your digital experience platform

    3. what overheads does the current operational running of your website have on the business? *

53. How does a partner bring a deal to Episerver's attention?

54. 1. via episerver world

    2. via

    3. via partner portal through the lead generator *

55. When should a partner typically bring in episerver?

56. 1. After the contract is signed

    2. when things go wrong

    3. as early as possible *

57. Which of the following content areas make up the axis of the digital agility model? [select all that apply]

58. 1. Digital operations *

    2. promotions

    3. customer experience *

    4. organizational goals

59. Which of the following areas make up the four steps of the digital agility model? [select all that apply]

60. 1. Crawl *

    2. getting of the ground 

    3. fly *

    4. reaching your full potential

    5. walk *

    6. run *

61. How are parts of the digital agility model assessed for the customer?

62. 1. Customer submits their annual revenue and total number of customers

    2. episerver researches company on the internet and returns assessment

    3. the customer is asked 20 questions to set values for each criteria *

    4. episerver uses a dedicated partner to do a technical scan of the customer's site code

63. Where is the digital agility model worksheet located?

64. 1. episerver academy

    2. sales portal

    3. partner portal *

    4. resources portal

65. Prospects will always start in the crawl stage

66. 1. True

    2. False *

67. Which of the following digital agility model elements are recommended to include in customer presentations? [select all that apply]

68. 1. digital agility score graph *

    2. digital agility model "results" tab table *

    3. episerver alignment criteria *

    4. digital agility model "customer inputs" tab table

69. What are the ways episerver was found to improve economic impact? [select all that apply]

70. 1. content management effort reduction *

    2. on premise to cloud migration *

    3. AI personalizaiton *

71. What is an example of an ineffective way to use the TEI report?

72. 1. Email the customer specific criteria from the TEI that applies to them

    2. Just send the link to them, they'll... *

    3. Use the TEI model in my proposal to proof ...

    4. Present the TEI slides to my customer or prospect

73. The episerver growth model is a silver bullet that I can just blindly fill out and send to customers

74. 1. true

    2. false *

75. The Key Digital Commerce Metrics in the Growth Model are:

76. 1. Traffic/Sessions

    2. Average Order/Basket Value

    3. Mobile Conversion Rate

    4. Desktop Conversion Rate

    5. All of the Above *

77. What is more important when using the growth model?

78. 1. Accuracy

    2. Using it to have business conversations *